Monthly Archives: January 2013

Responsive Designs Will Enable Profitable and Sustainable Mobile Solutions

  Over the next few years, the phrase “responsive design” will be spoken again and again. The reason is straightforward. According to Kayla Knight, “Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. As the user switches [...]

By | January 30th, 2013|Blog|Comments Off on Responsive Designs Will Enable Profitable and Sustainable Mobile Solutions

Robust Inside-Out Marketing Strategies

  Understanding geographic scale is crucial to developing destination-marketing strategies that bring visitors back again and again. At regional levels, marketers need to think about destination branding using points of interest as part of a package that draws attention to the destination whole. At local scales, marketers need to treat points of interest as integrated [...]

By | January 28th, 2013|Blog|Comments Off on Robust Inside-Out Marketing Strategies

Think Frameworks Not Product Puzzles

  There's a lot to learn from Legos. Despite being small and deceptively simple, they combine quickly to create incredible structures like skyscrapers or Jurassic dinosaurs. The miracle of the Lego is not in its complexity nor in its size. It's in its ability to work seamlessly with other little objects to form wholes that [...]

By | January 24th, 2013|Blog|Comments Off on Think Frameworks Not Product Puzzles

“What Else Marketing” Strategies Grow Destination Economies Beyond Webs, Branding, or Collaterals

  "What marketing" is the time-tested technique of informing visitors of opportunities prior to their visits. Traditionally, "what marketing" employs print publications and websites. More contemporary and rapidly evolving "What else marketing" employs newer technologies such as smart phones, social media, and QR-codes. "What else marketing" strategies increase commerce at the Point of Purchase (POP)—the [...]

By | January 24th, 2013|Blog|Comments Off on “What Else Marketing” Strategies Grow Destination Economies Beyond Webs, Branding, or Collaterals

Successful Destination Technology Relies on Emergent Properties

  Understanding the concept of “emergent properties” is the difference between succeeding and floundering in a fluid technology marketplace. In the end, it is not surprising that the Apples, Facebooks, and Googles of the world develop birds to advance the economies and emergent properties of flocks. If we continue with the aforementioned analogy, interactive maps [...]

By | January 24th, 2013|Blog|Comments Off on Successful Destination Technology Relies on Emergent Properties

Niche Markets at Ports of Departure for Cruises

  Cruising is growing. 20.3 million passengers cruised in 2012—a 7% increase over 2010. This figure is expected to grow to 23.7 million within five years. 12.5 million were North American—heading primarily to Caribbean posts of call. Occupancy rates exceeded 103% demonstrating that demand outpaces supply. Last year twelve new ships set sail with guest [...]

By | January 23rd, 2013|Blog|Comments Off on Niche Markets at Ports of Departure for Cruises

“Open Source and Cloud Technologies” presentation 2012 Destination Marketing Technology Forum

  You got to give Joe (Vizuri SVP) his props.   Joe Dickman's Open Source and Cloud Presentation Slides from 2012 Destination Marketing Technology Forum in Raleigh, NC. Joe's presentation was widely considered one of the most informative of the event. Check out the slides to get a better understanding of how and why Open [...]

By | January 23rd, 2013|Blog|Comments Off on “Open Source and Cloud Technologies” presentation 2012 Destination Marketing Technology Forum

Can You Smell the Open Source Coffee?

    An Accenture survey found that two-thirds of all participating organizations planned to ramp-up their open-source investments. These findings compared with a Zenoss survey, which noted that 98 percent of all enterprise companies use open-source software in some capacity.   The writing is on the wall According to PC Magazine, a survey of 300 [...]

By | January 23rd, 2013|Blog|Comments Off on Can You Smell the Open Source Coffee?

Costs Associated with Destination Marketing Software

  This Nissan assembly line in Canton, Ohio is a long way from the one Henry Ford built in 1908. Its $50 million dollar price tag adds thousands to the costs of every car that rolls off it. Imagine how much your $25 thousand car would cost if the cost of the machinery in Canton [...]

By | January 22nd, 2013|Blog|Comments Off on Costs Associated with Destination Marketing Software

Open-Sourcing for Destination Marketers by Professor Butts

  It would be comfortable to think that "open source software" can't do what "real company software" can. But, that would be shortsighted, verging on bunk. Open source solutions not only do what proprietary solutions do, they do things better for a laundry list of compelling reasons that are long as your arm. Let's consider. [...]

By | January 22nd, 2013|Blog|Comments Off on Open-Sourcing for Destination Marketers by Professor Butts