Monthly Archives: January 2013

Marketers Need to Get Their Heads Out of the Sand about New Data, Mobile Skills

    As a developer of agile mobile apps, my experience shows me that technology is way ahead of the will to adopt. Marketers need to get their heads out of the sand. Solutions are waiting and capable. Developers have prepared technological feasts that are growing cold waiting for hungry marketers to come to the [...]

By | January 19th, 2013|Blog|Comments Off on Marketers Need to Get Their Heads Out of the Sand about New Data, Mobile Skills

NEXT GEN Destination Calendars

    Next Gen destination organization and membership calendars will address private and shared uses simultaneously. They will exhibit native economies linking organizations together efficiently and profitably as groups sharing common geographic and economic affinities. Next Gen destination calendars will be multi screen-savvy working effectively at desktops, on mobile devices and on social media sites. [...]

By | January 15th, 2013|Blog|Comments Off on NEXT GEN Destination Calendars

Cartonova Introduces SimplCRM—A CRM and Member Directory Builder for Smaller Destinations and Chambers of Commerce

Cartonova Introduces SimplCRM—A CRM and Member Directory Builder for Smaller Destinations and Chambers of Commerce   WENONAH, NJ, January 20, 2013 / CARTONOVA Press Release/—Adding to its line of open source software solutions, CARTONOVA introduced SimplCRM—a CRM and member directory builder designed expressly for smaller destination marketing organizations, Chambers of Commerce, and their memberships. According [...]

By | January 10th, 2013|Press Releases|Comments Off on Cartonova Introduces SimplCRM—A CRM and Member Directory Builder for Smaller Destinations and Chambers of Commerce

Marketing Hyper-local Opportunities Surrounding Events through Informed Spontaneity

The future will emphasize downtime and leisure activities surrounding events. According to Midori Connolly, co-founder, CEO for Pulse Staging and Events, “People are becoming interested in hyper-local opportunities [markets]. We were just at a conference in Tunica, MS, and they took us to this famous little cafe that serves fried pickles, and we heard a [...]

By | January 7th, 2013|Blog|Comments Off on Marketing Hyper-local Opportunities Surrounding Events through Informed Spontaneity

Destination CRM Redefined

  CRM is a generic model for managing interactions with customers, clients, and sales prospects. CRM works great for selling hardware, car batteries, or pet foods. Destinations need something that is more specialized. They need what we call an integrated DRM (Destination Relationship Management). Next-generation DRM organizes people, teams, tasks, and prospects in the same [...]

By | January 4th, 2013|Blog|Comments Off on Destination CRM Redefined