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Monroe WA Chamber Director Saves the Day Using Online Marketing and Strategic Partnership—from The Monroe Monitor & Valley News

  Annique Bennett has been director of the Monroe Chamber of Commerce for a year next month, and in that time has taken the chamber in a new direction, leaning toward online marketing and cross-marketing with other events and organizations. Photo by Dan Armstrong   The Monroe Monitor & Valley News—Wednesday, April 24, 2013 Monroe, [...]

By | April 24th, 2013|Blog|Comments Off on Monroe WA Chamber Director Saves the Day Using Online Marketing and Strategic Partnership—from The Monroe Monitor & Valley News

Mobile Marketing and Mobile Concierge Services Ensure Initial and Repeat Bookings

    Successful hotel marketing recognizes the paradigm shift between engagement and interruption. In the present market, travelers want information and memorable experiences—not hype and persuasion. Furthermore, they want what they want on their own terms and timelines as they organize trips and activities that are often spontaneous and rarely linear.

 Racing along on a [...]

By | April 2nd, 2013|Blog|Comments Off on Mobile Marketing and Mobile Concierge Services Ensure Initial and Repeat Bookings

Get Smart—Not the TV Program—The TV

    Currently, 25% of all HDTVs are Internet enabled. Within three years, media analysts predict that the figure will be 75%. Leading the trend toward adoption are hotels. They routinely swap and upgrade equipment and guests increasingly demand smart services as a condition for booking rather than a premium. Coupled with adoption is software [...]

By | February 21st, 2013|Blog|Comments Off on Get Smart—Not the TV Program—The TV

Working with Programmers in Other Parts of the World—Eight Hints

    Some the best coders on the planet live in places like Vietnam, China, India and Pakistan. These individuals graduate from code colleges that are the technological equivalents of the best universities in the United States. The difference between code colleges and universities is that code colleges offer curriculum that are an inch wide [...]

By | February 19th, 2013|Blog|Comments Off on Working with Programmers in Other Parts of the World—Eight Hints

Give Them What They Want

    I hate Comcast because I am forced to buy bundles—99% of which I don't want. In order to watch Boardwalk Empire, I must buy HBO as a premium channel that is a collection of movies that I’ve seen or have no interest in watching. Now here is a novel idea. How about letting [...]

By | February 15th, 2013|Blog|Comments Off on Give Them What They Want

Responsive Designs Will Enable Profitable and Sustainable Mobile Solutions

  Over the next few years, the phrase “responsive design” will be spoken again and again. The reason is straightforward. According to Kayla Knight, “Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. As the user switches [...]

By | January 30th, 2013|Blog|Comments Off on Responsive Designs Will Enable Profitable and Sustainable Mobile Solutions

Robust Inside-Out Marketing Strategies

  Understanding geographic scale is crucial to developing destination-marketing strategies that bring visitors back again and again. At regional levels, marketers need to think about destination branding using points of interest as part of a package that draws attention to the destination whole. At local scales, marketers need to treat points of interest as integrated [...]

By | January 28th, 2013|Blog|Comments Off on Robust Inside-Out Marketing Strategies

Think Frameworks Not Product Puzzles

  There's a lot to learn from Legos. Despite being small and deceptively simple, they combine quickly to create incredible structures like skyscrapers or Jurassic dinosaurs. The miracle of the Lego is not in its complexity nor in its size. It's in its ability to work seamlessly with other little objects to form wholes that [...]

By | January 24th, 2013|Blog|Comments Off on Think Frameworks Not Product Puzzles

“What Else Marketing” Strategies Grow Destination Economies Beyond Webs, Branding, or Collaterals

  "What marketing" is the time-tested technique of informing visitors of opportunities prior to their visits. Traditionally, "what marketing" employs print publications and websites. More contemporary and rapidly evolving "What else marketing" employs newer technologies such as smart phones, social media, and QR-codes. "What else marketing" strategies increase commerce at the Point of Purchase (POP)—the [...]

By | January 24th, 2013|Blog|Comments Off on “What Else Marketing” Strategies Grow Destination Economies Beyond Webs, Branding, or Collaterals

Successful Destination Technology Relies on Emergent Properties

  Understanding the concept of “emergent properties” is the difference between succeeding and floundering in a fluid technology marketplace. In the end, it is not surprising that the Apples, Facebooks, and Googles of the world develop birds to advance the economies and emergent properties of flocks. If we continue with the aforementioned analogy, interactive maps [...]

By | January 24th, 2013|Blog|Comments Off on Successful Destination Technology Relies on Emergent Properties