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Niche Markets at Ports of Departure for Cruises

  Cruising is growing. 20.3 million passengers cruised in 2012—a 7% increase over 2010. This figure is expected to grow to 23.7 million within five years. 12.5 million were North American—heading primarily to Caribbean posts of call. Occupancy rates exceeded 103% demonstrating that demand outpaces supply. Last year twelve new ships set sail with guest [...]

By | January 23rd, 2013|Blog|Comments Off on Niche Markets at Ports of Departure for Cruises

“Open Source and Cloud Technologies” presentation 2012 Destination Marketing Technology Forum

  You got to give Joe (Vizuri SVP) his props.   Joe Dickman's Open Source and Cloud Presentation Slides from 2012 Destination Marketing Technology Forum in Raleigh, NC. Joe's presentation was widely considered one of the most informative of the event. Check out the slides to get a better understanding of how and why Open [...]

By | January 23rd, 2013|Blog|Comments Off on “Open Source and Cloud Technologies” presentation 2012 Destination Marketing Technology Forum

Can You Smell the Open Source Coffee?

    An Accenture survey found that two-thirds of all participating organizations planned to ramp-up their open-source investments. These findings compared with a Zenoss survey, which noted that 98 percent of all enterprise companies use open-source software in some capacity.   The writing is on the wall According to PC Magazine, a survey of 300 [...]

By | January 23rd, 2013|Blog|Comments Off on Can You Smell the Open Source Coffee?

Costs Associated with Destination Marketing Software

  This Nissan assembly line in Canton, Ohio is a long way from the one Henry Ford built in 1908. Its $50 million dollar price tag adds thousands to the costs of every car that rolls off it. Imagine how much your $25 thousand car would cost if the cost of the machinery in Canton [...]

By | January 22nd, 2013|Blog|Comments Off on Costs Associated with Destination Marketing Software

Open-Sourcing for Destination Marketers by Professor Butts

  It would be comfortable to think that "open source software" can't do what "real company software" can. But, that would be shortsighted, verging on bunk. Open source solutions not only do what proprietary solutions do, they do things better for a laundry list of compelling reasons that are long as your arm. Let's consider. [...]

By | January 22nd, 2013|Blog|Comments Off on Open-Sourcing for Destination Marketers by Professor Butts

Marketers Need to Get Their Heads Out of the Sand about New Data, Mobile Skills

    As a developer of agile mobile apps, my experience shows me that technology is way ahead of the will to adopt. Marketers need to get their heads out of the sand. Solutions are waiting and capable. Developers have prepared technological feasts that are growing cold waiting for hungry marketers to come to the [...]

By | January 19th, 2013|Blog|Comments Off on Marketers Need to Get Their Heads Out of the Sand about New Data, Mobile Skills

NEXT GEN Destination Calendars

    Next Gen destination organization and membership calendars will address private and shared uses simultaneously. They will exhibit native economies linking organizations together efficiently and profitably as groups sharing common geographic and economic affinities. Next Gen destination calendars will be multi screen-savvy working effectively at desktops, on mobile devices and on social media sites. [...]

By | January 15th, 2013|Blog|Comments Off on NEXT GEN Destination Calendars

Marketing Hyper-local Opportunities Surrounding Events through Informed Spontaneity

The future will emphasize downtime and leisure activities surrounding events. According to Midori Connolly, co-founder, CEO for Pulse Staging and Events, “People are becoming interested in hyper-local opportunities [markets]. We were just at a conference in Tunica, MS, and they took us to this famous little cafe that serves fried pickles, and we heard a [...]

By | January 7th, 2013|Blog|Comments Off on Marketing Hyper-local Opportunities Surrounding Events through Informed Spontaneity

Destination CRM Redefined

  CRM is a generic model for managing interactions with customers, clients, and sales prospects. CRM works great for selling hardware, car batteries, or pet foods. Destinations need something that is more specialized. They need what we call an integrated DRM (Destination Relationship Management). Next-generation DRM organizes people, teams, tasks, and prospects in the same [...]

By | January 4th, 2013|Blog|Comments Off on Destination CRM Redefined

Responsive Web Architecture

What is responsive web architecture? You won’t find out by asking your current technology provider. Responsiveness is not their cash cow. What makes them rich is selling you everything on an item-by-item basis rather than just giving you the keys to your own vehicle. The deal is this. All products are one in the same. [...]

By | November 19th, 2012|Blog|Comments Off on Responsive Web Architecture