Monthly Archives: February 2012

Understanding hyper-local activity space is the key to successful fee-for-marketing strategies

  Key 1: Understand Hyper-local Activity Space While a DMO is obligated to market an entire region, visitors build activity spaces around things as small as a favorite hotel or a street corner festival. Visitors don’t see destinations the way destination marketers do. In fact, they don't even see destinations the way that other visitors [...]

By |2019-08-31T01:29:57+00:00February 28th, 2012|Blog|Comments Off on Understanding hyper-local activity space is the key to successful fee-for-marketing strategies

Google Gorilla Dominance at Destinations

  "Your technology doesn't have to be bigger. It has to be leaner and more focused. Contact us for ideas about how to cut costs and transition to fee-for-marketing services."

By |2019-08-31T01:29:57+00:00February 28th, 2012|Blog|Comments Off on Google Gorilla Dominance at Destinations

10 Sobering Reflections that Affect Transitioning to a Fee-for-Marketing Service Model

In destination marketing circles, the buzz is about fee-for-marketing services. It's the new kid on the block and organizations wonder how they can leverage their technology resources in order to monetize their operations and better serve their memberships. Organizations are evaluating what fee-for-marketing means in terms of their underlying value propositions. How will fee-for-marketing work [...]

By |2019-08-31T01:29:57+00:00February 26th, 2012|Blog|Comments Off on 10 Sobering Reflections that Affect Transitioning to a Fee-for-Marketing Service Model

The newspapers are coming!!! The newspapers are coming!!!

Yesterday, I had a long chat with a Director of Digital Marketing about what his newspaper conglomerate was doing with mobile fee-for-marketing of local businesses and destinations. I was astounded. Destination marketers should be mortified. This gentleman’s group, Advance Publications owns 25 newspapers in New Jersey. They also own an equal number in other states. [...]

By |2019-08-31T01:29:57+00:00February 22nd, 2012|Blog|Comments Off on The newspapers are coming!!! The newspapers are coming!!!

6 Ways to Increase Commerce in Your Destination Market

Mastering Geographic Scale An understanding of geographic scale is essential to marketing success. Location theorists have proven again and again that the majority of all commercial activities happen at the local level. When it comes to travel, good sense tells us that geographic scale shrinks even further since visitor’s activities are limited by transportation, time, [...]

By |2019-08-31T01:29:58+00:00February 21st, 2012|Blog|Comments Off on 6 Ways to Increase Commerce in Your Destination Market

Technology Irrelevance is Self-correcting

There is something afoot. New questions are being asked. New forces are being brought to bear on once comfortable institutions. In my opinion, we will see a new generation of agile solutions because the market is far too nimble and lean to tolerate the snail’s pace and expense of “one trick pony” web sites and/or [...]

By |2019-08-31T01:29:58+00:00February 19th, 2012|Blog|Comments Off on Technology Irrelevance is Self-correcting

5 Rules for Building Sustainable DMO Web and Mobile Solutions

  1. AgilityAgility has nothing to do with how nice your DMO website looks. Sure that’s important, but nice is like the paint job on your fenders. Agility has to do with the engine and drive train under the hood. These are what make your site a success. Agility is about framework. It is also [...]

By |2019-08-31T01:29:58+00:00February 13th, 2012|Blog|Comments Off on 5 Rules for Building Sustainable DMO Web and Mobile Solutions