What is responsive web architecture? You won’t find out by asking your current technology provider. Responsiveness is not their cash cow. What makes them rich is selling you everything on an item-by-item basis rather than just giving you the keys to your own vehicle.

The deal is this. All products are one in the same. Charging clients an endless number of upgrades for everything from mobile apps to an API to access their own data is simply unnecessary and unjustifiable.

There are no separate items. Websites are mobile apps are event calendars are CRM are membership managers. It isn’t about the outcome. Its about the database. It isn’t about the form that the data takes.

Yet you wouldn’t know it. Developers take one database and sell it in a variety of forms. Its like putting the same soup into different bowls and passing it off as a new recipe and item on your bill.

There are thousands of incredible WordPress templates that are responsive solutions. WordPress is the most popular content management system (CMS) used for building websites.

Information from W3Techs shows that WordPress is used to power over 15% of the world’s one million largest websites and over 54% of all websites using a CMS.

You can view the statistics here: Usage of Content Management Systems for Websites

WordPress.org reports that 22 out of every 100 new active domains in the US are running WordPress, and the popularity of WordPress can be seen in Google Trends.

As you look at these statistics, one must wonder how companies with a dozen or a hundred clients can brag about being the only game in town. They aren’t and the big boys like WordPress, Drupal, and Joomla have forgotten more than they will ever know.

But, don’t take my word for it. Check this out.


What you see is one of hundreds of solutions that have the brains to transform themselves based on a native intelligence as to how they are being viewed.

In other words, make a website using one of these solutions and the mobile app appears like magic. Since that is the case, how the heck can providers charge for peripheral items like they are state secrets that only they have access to?