Annique Bennett has been director of the Monroe Chamber of Commerce for a year next month, and in that time has taken the chamber in a new direction, leaning toward online marketing and cross-marketing with other events and organizations. Photo by Dan Armstrong The Monroe Monitor & Valley News—Wednesday, April 24, 2013 Monroe, [...]
Successful hotel marketing recognizes the paradigm shift between engagement and interruption. In the present market, travelers want information and memorable experiences—not hype and persuasion. Furthermore, they want what they want on their own terms and timelines as they organize trips and activities that are often spontaneous and rarely linear. Racing along on a [...]
Currently, 25% of all HDTVs are Internet enabled. Within three years, media analysts predict that the figure will be 75%. Leading the trend toward adoption are hotels. They routinely swap and upgrade equipment and guests increasingly demand smart services as a condition for booking rather than a premium. Coupled with adoption is software [...]
Some the best coders on the planet live in places like Vietnam, China, India and Pakistan. These individuals graduate from code colleges that are the technological equivalents of the best universities in the United States. The difference between code colleges and universities is that code colleges offer curriculum that are an inch wide [...]
I hate Comcast because I am forced to buy bundles—99% of which I don't want. In order to watch Boardwalk Empire, I must buy HBO as a premium channel that is a collection of movies that I’ve seen or have no interest in watching. Now here is a novel idea. How about letting [...]
Over the next few years, the phrase “responsive design” will be spoken again and again. The reason is straightforward. According to Kayla Knight, “Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. As the user switches [...]
Understanding geographic scale is crucial to developing destination-marketing strategies that bring visitors back again and again. At regional levels, marketers need to think about destination branding using points of interest as part of a package that draws attention to the destination whole. At local scales, marketers need to treat points of interest as integrated [...]
There's a lot to learn from Legos. Despite being small and deceptively simple, they combine quickly to create incredible structures like skyscrapers or Jurassic dinosaurs. The miracle of the Lego is not in its complexity nor in its size. It's in its ability to work seamlessly with other little objects to form wholes that [...]
"What marketing" is the time-tested technique of informing visitors of opportunities prior to their visits. Traditionally, "what marketing" employs print publications and websites. More contemporary and rapidly evolving "What else marketing" employs newer technologies such as smart phones, social media, and QR-codes. "What else marketing" strategies increase commerce at the Point of Purchase (POP)—the [...]
Understanding the concept of “emergent properties” is the difference between succeeding and floundering in a fluid technology marketplace. In the end, it is not surprising that the Apples, Facebooks, and Googles of the world develop birds to advance the economies and emergent properties of flocks. If we continue with the aforementioned analogy, interactive maps [...]