Within 12 Months, 30% of Your CRM Data Will Be Out of Date
By updating, linking and de-duplicating consumer data, we unlock powerful new insights and capabilities, while enabling multi-channel targeting, personalization, and segmentation of your stakeholders and visitors.
Is Your CRM Data Holding You Back?
When CRM data is clean, standardized, and free of errors your visitors and stakeholders have the best possible experience, leading to more effective marketing and improved membership retention. Inaccurate or “broken” data leads to irrelevant communications, failed marketing strategies, and bounced emails.
Garbage in Garbage Out
Problems with data are three fold. Data decay. Phone numbers change, people move. Other problems are institutional. People are lazy and there is no culture that promotes data hygiene. Finally, are problems that come from poor input designs and preemptive strategies that keep data standardized from the source.
What We Do
We start by working with you to develop data protocols. We learn what you need and organize your CRM to reflect your goals. Then we cleanse your current CRM data and reenter it into your newly organized system. Finally, we educate your staff on the importance of clean data and share ideas that will help you create and maintain a hygienic organizational culture.